ICBC

Current Road Safety Campaign

ICBC calls on drivers to reduce motorcycle crashes this summer

July 21, 2015

Vehicle drivers are at fault in nearly 80 per cent of crashes with motorcycles where the rider is seriously injured.* Distracted driving and failing to yield the right-of-way are the top contributing factors for drivers in crashes with motorcyclists.**

Approximately 34 per cent of crashes involve only motorcycle riders.* Inattention/distraction and speed are the top contributing factors for riders in crashes.**

Tips for drivers:

  • Watch carefully for motorcycles as they're harder to see at dusk, at night, in heavy traffic and bad weather.
  • Look twice for motorcycles at intersections and be ready to yield the right-of-way when turning left.
  • Give lots of space when passing a motorcycle and allow at least three seconds following distance when you're behind a motorcycle.
  • Make eye contact whenever possible to let motorcyclists know that you've seen them.

Tips for riders:

  • Protect yourself from serious injury by always wearing safety gear designed for riding and a helmet that meets DOT, Snell M2005, M2010, M2015 or ECE safety standards.
  • Choose gear that gives you the best chance of being seen—bright colours and reflective materials. Do your best to stay out of drivers' blind spots.
  • Prior to reaching a curve, plan your path through it. Reduce your speed and adjust your lane position. Always look in the direction you want to go.
  • Read other drivers' language—never assume they've seen you or will give you the right of way. They may not accurately judge your distance or speed of approach.
  • When approaching an intersection, adjust your lane position and reduce your speed so you'll have time to stop if you need to.

Get more tips for drivers and riders on icbc.com.


CounterAttack roadchecks begin July 1st

Police share top excuses given by impaired drivers

June 29, 2015

During the summer months, one person is killed every three days in impaired-related crashes in B.C. That's why the B.C. government, ICBC and police will be kicking off the CounterAttack campaign on July 1st to keep impaired drivers off our roads this summer.

Whether you're out golfing, boating or at a BBQ with friends, everyone needs to plan ahead for a safe ride home this summer – arrange a designated driver, call a taxi or take transit. Police will be looking for impaired drivers at CounterAttack roadchecks across the province.

With so many options to get home safely, there is no excuse to drive while impaired. But some drivers still aren't getting the message – here are the top excuses given by impaired drivers to police at CounterAttack roadchecks:

  • "My girlfriend was too drunk to make it home from the bar, so I'm going to pick her up."
  • "I'm an idiot!"
  • "But I have a driver's licence, no one else had a driver's licence!"
  • "I don't feel drunk!"
  • "I'm only two blocks from home."
  • "Mom told me to bring the truck home."
  • "I had to pick up my husband."

ICBC supports CounterAttack with funding for enhanced police enforcement and an education campaign which promotes the use of designated drivers. Learn interesting facts in ICBC's infographic and get tips on icbc.com.


Preventing auto crime

After a decade of consistent decline, auto crime is once again on the rise in B.C. According to police data, vehicle thefts increased by 31% and vehicle break-ins by 17% in 2014. Learn about the opportunities thieves look for, what ICBC’s doing, and what you can do to protect yourself from auto crime.

Visit ICBC to learn more.


Distracted Driving

Distracted driving is the second leading cause of car crash fatalities – ahead of impaired driving – and is the leading cause of rear-end crashes which often result in injuries. Our campaign includes enhanced enforcement and education starting March 2.

Our education campaign involves television and radio advertising as well as proactive social media. Police will be increasing enforcement throughout the province, and community volunteers will be conducting “cell watch” deployments to remind drivers to leave the phone alone.

We can all do our part to make B.C. roads safer by leaving our phones alone and staying focused on driving. You can show your support by displaying a “not while driving” decal on your vehicle as a reminder to yourself and other drivers to leave the phone alone (available at any ICBC driver licensing office or participating Autoplan broker locations).

Visit ICBC for more information


Attachments
Description Date File Size
DPP and DRP brochure 2009-08-19 216KB
Unsafe Speed 2009-05-26 219KB